It’s hard to think of a more important job than bringing new audiences to classical music. Of course it’s wonderful, and indeed essential, to have the support of the traditional concert-going public but the future of classical music lies with the audiences of tomorrow – and the work of building those audiences begins today.
Fortunately, it’s work that is well advanced among the UK’s great orchestras. Thanks to their efforts to present their concerts as an attractive and life-enriching experience, the UK’s classical audience is bigger and broader than it has been for years.