I see that the BBC Music Magazine has announced the nominations for this year's awards, and now its up to the record companies and artists to spam as many of their friends and families as possible in order to attempt to win the "public vote".
In case you're not familiar, the process is this - you log onto BBC MM's website and hear snippets from the three nominated discs in each category, and then vote for the one that you have hopefully carefully considered. My problem with it is thus - surely the public are voting mainly for the repertoire that appeals to them the most, rather than being able to make any kind of informed judgement based on the merits of the actual performances. There is certainly no way for them to make direct comparissons with other other recording of the same work. And they have to vote in all categories in order to be elligible for the prize draw, regardless of whether they enjoy a specific genre or not.
So in essence the BBC Awards are based solely on which sound-bite appeals the most, as judged by absolutely anyone, including X-Factor viewers. Or am I getting it all wrong?