The New Gramophone Archive - First Term Report
The 'New' Gramophone Archive has been with us for nearly six months now. Time for a first-term assessment. As with any such venture it's impossible to please everyone. This is my personal view of its strengths and weaknesses, based on regular use, and intended in a constructive spirit.
First let's see what is claimed for the archive:
"A year or so ago we launched our digital issue, with each edition of the magazine available as digital magazine for iPad, desktop or tablet (and in every new issue, disc sleeves now click straight through to iTunes so that you can sample and buy the music).
We’ve now taken that principle, and stretched it back over more than 1000 issues, to 1923, creating digital magazines of every single issue of Gramophone and made them available through an app."
This is the first part of the 'blurb' for the Archive. It seems to me that this aim has been triumphantly met. It is almost as easy to read a magazine from 1930 as from 2013. A few mis-scanned pages excepted everything is as clear and accessible as one could wish (we are promised that a few missing issues will be re-instated). Anyone who remembers the old archive with its hilarious miscannings will surely be delighted with the result.
Then we are told:
"All the text was then fed into a search engine database so that you can search the archive by composer, ensemble, artist – or in fact any keyword."
This claim is, taken literally, absolutely true, if somewhat disingenuous. One can indeed search on any word, though not necessarily on any number (more on that later).
However, a useful search requires the ability to search on groups of words and numbers. Unfortunately this is largely impossible. It's extremely difficult to link reliably even obvious things like 'Symphony' with 'No.5' or "Beethoven' with 'Karajan'. In some cases I've found ways to do this but at the very least the complete absence of any guidance is a serious omission. Also, one has the choice only between searching the whole archive or within a single issue. It would surely not have been impossible to select either a search say within a year or between selected dates?
So to my verdict:
"Throughout, we've worked closely with the external company, Exact Editions, which has created the app for us to make it as user-friendly and intuitive to use as possible."
This conclusion seems to me more than justified fior the archive but hardly justified at all (so far) for the search engine.
Finally, just a personal comment on the pricing. For years I took a print subscription to Gramophone. Recently that has become very expensive if one lives outside the UK, as I do. At half the price the digital subscription seemed quite attractive, though I hesitated for a while. The arrival of the new Archive clinched matters and £40 for the digital version + archive strikes me as very good value. If I were a print subscriber I might well think differently if asked to pay an extra £25, effectively just for the year's access to the archive. I wonder are you trying to move subscribers away from the print version altogether? Of course, I know there is no such thing as a 'free lunch'. Either everyone pays for the archive, or those who want it do so. But the differential seems on the high side to me, compared with other publications I know.
Anyway that's the end of my report! I hope someone at Gramophone will read it in the spirit it is intended!
Chris
APPENDIX
Whilst trying the archive I've found a few solutions that have helped me. Perhaps they are obvious, if not the may be useful to others.
If you type Beethoven Symphony in a search, you get not only symphonies but other works of Beethoven as well as other symphonies. You can largely avoid this by typing Beethoven-symphony. The hyphen only works for words which are adjacent. To get Franz Schmidt's piano quintet, type Franz-Schmidt Piano-quintet. It doesn't seem to work with numbers so Symphony-No.5 is no good. Why I don't know.
The most reliable way to get immediately to a review came to me on seeing that "any keyword". Perhaps its obvious but if you can find the serial number, e.g SXL2002, enter it and it takes you almost at once to the review. Sometimes it's better to add the company name (Decca SXL2002), sometimes not. Don't leave any spaces (not SXL 2002). It also works with CD numbers but here (with entirely numeric entries) the spaces are required.
Do any members have any other tips?
C.
Chris A.Gnostic
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PG: Thanks for your comments. It occurred to me that perhaps 'Karajan Beethoven 5' is not such a good example. For thirty years from 1961 onwards I guess there was hardly a single issue of the Gramophone that didn't somewhere mention Karajan's Beethoven!
Chris
PS: How do you select a decade to search through? I don't know how to do that!
Chris A.Gnostic
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Chris
If you're using the iPad app, it's fairly straightforward. Just hit 'Issues' at top left, and you should be able to pick a decade, even a year, which can cut down searching pain quite a bit.
Paul
PS last three words of my initial response - too late to edit - should read 'fit for purpose'.
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Paul, thank you for that information. This gets curioser and curioser!
I don't have an iPad. I usually read the magazine and search on my MacBook computer. The option you mention is simply NOT THERE on the computer version.
I do have the iPhone app but I use it usually only to read the magazine when travelling etc. I looked there now, and there is no such selection on the iPhone app either. In fact the only way I know to select an issue is to scroll down to the one you want. A nuisance if you want 1932!
But it gets more extraordinary. I've just done a couple of searches on my computer and on my iPhone. Get this:
THE SEARCH RESULTS ARE (VERY) DIFFERENT ON THE iPHONE THAN ON THE COMPUTER!!!
Yes, that's for the same word or words entered!
Can someone please explain what is going on here!
Chris
Chris A.Gnostic
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Can't help you there. I've loaded the iPhone version, but would have to be desperate to use it! I think the whole digital thing has been designed around the iPad, quite right too in my humble opinion!
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Chris, it would seem you and I are the only ones here who use the Archive. In which case, I guess it may not have been a huge commercial success!
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I was thinking that too Paul! And I had wondered whether there would be any comment from someone at Gramophone, but it seems that they have forgotten about it too!
Chris
Chris A.Gnostic
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They are expecting people to pay for something that used to be free. Of course interest will be limited.
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Perhaps you're right Bazza. The odd thing though is that when the Gramophone went the opposite way with the cover CD there was also a furore. Before, with the cover CD, those who wanted it payed extra for their subscription: after, with the internet version, everyone pays whether they want it or not!
In fact the archive is effectively 'free' for digital subscribers - the price is the same as it had been before.
It would be interesting to know the proportion of digital to print subscribers, but I'm not holding my breath.
Chris
Chris A.Gnostic
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They are expecting people to pay for something that used to be free. Of course interest will be limited.
but why should they give away 90 years of reviews, which clearly have a value? I think people have to get over it, and consider what it's actually worth to them!
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No reason. But they did for - what? - 5 years. I suppose it was too good to last.
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In all fairness, Bazza, the Archive now is of incomparably higher quality than it was when it was available free of charge.
The annoying thing is that it is now potentially fully searchable: an opportunity which is yet to be fully developed. My hope is that, now that it is funded by use, that opportunity will in due course be realised.
Chris
Chris A.Gnostic
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I don't see how it could be. The search facility was better than how you describe it and, although typo-ridden, the pages could be downloaded as a PDF scan. It was perfect, altruistic and FREE!
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Bazza, I don't know about you, but having just celebrated its 90th birthday, I'd quite like Gramophone to be around for its centenary. If they're going to achieve that, they probably need to find ways of sweating their equity, in this case, their database of 90 years of generally authoritative reviews. I'm happy enough to pay for that if it helps keep the magazine going during less than wonderful times.
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I gave up paying for that tripe about 7 years ago.
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Chris, I think what you've said is broadly fair. The Archive works, but the search functionality is far from satisfactory. I would have hoped that one could put in "Karajan Beethoven 5" and get fairly rapidly to reviews of at least one of his many recordings of that work. But it doesn't work like that at all. As you rightly say, the disc number is by far the quickest way of getting to a review. I find I can at least search by decade, which speeds things up a tad. Thanks for your tip about using a hyphen - I'll try it.
On balance, I don't regret switching from a paper subscription to digital. But I do wish the search functionality was truly it for purpose.