In an increasingly challenging marketplace for print magazines, Gramophone has led the way in attracting digital subscribers, helping it grow its overall circulation by 10 per cent in the past year.
After seeing digital subscriptions in 2016 increase by 94% to 6890, Gramophone now has almost twice as many digital sales as the second-highest selling digital music magazine, Q magazine, according to the ABC’s latest report on consumer magazines.
‘We’ve always believed that our most powerful selling point is our world-leading writing, whether reviews or features – however people choose to read it,’ says Gramophone’s Editor and Publisher Martin Cullingford.
For the last few years, Gramophone has given subscribers the choice between the printed magazine, or a digital magazine option which also includes access to Gramophone’s entire archive dating back to 1923. Readers have also been invited to join the Gramophone Club – a premium package which includes the magazine, the archive, plus access to the Gramophone reviews database.
Gramophone’s digital version is now the 25th highest-selling digital consumer magazine in the UK, again according to the ABC’s report.
‘Our success proves that people are prepared to pay for expertly written, carefully prepared and beautifully presented magazines in a digital form. To have achieved this in what is a specialist sector of the music market is a source of additional satisfaction.’
Gramophone’s total ABC circulation figure – including both print and digital copies – now stands at 23,162.
For more information about Gramophone's various subscription packages and offers, please visit: gramophone.co.uk/subscribe