Alexander Buhr is joining Sony Classical to run the label’s Berlin-based A&R operation, and oversee the label’s international A&R strategy. The newly created post – the full title is Senior Vice President, International A&R and Business Opportunities – will see him take on a roster of artists including such major musicians as conductor Teodor Currentzis, tenor Jonas Kaufmann and pianist Igor Levit.
Until earlier this year, Buhr was Managing Director of the Decca Classical Label Group, where he signed leading young artists including soprano Lise Davidsen (Gramophone’s 2018 Young Artist of the Year), cellist Sheku Kanneh-Mason and saxophonist Jess Gillam. Throughout his career – which also included launching the Mercury KX label – developing projects which sit where musical genres meet has been a strong thread, including working with composer Olafur Arnalds, singer-songwriter Tori Amos, and sitar player Anoushka Shankar.
‘I am very excited to join Sony Classical,’ says Buhr. ‘The company combines great heritage and a roster of leading classical artists with real entrepreneurial drive and spirit. I am hugely looking forward to working with their exceptional artists and team and help develop their business forward.’
Buhr will report to Sony Classical President, Per Hauber.