Deutsche Grammophon launches a new streaming service today

DG Premium will offer streamed videos of the label's major artists plus a Digital partnership with Bayreuth Festival for the 2020 season

Deutsche Grammophon today launches a new online destination for classical music lovers called Deutsche Gramophone Premium. Drawing on the content and experience of the company’s bonus-content site myDG, Deutsche Grammophon Premium will offer both free content as well as pay-per-view events offered through the new DG Stage portal.

Specially filmed concerts by artists of the calibre of Anna Netrebko, Daniel Barenboim, Rudolf Buchbinder, Andris Nelsons, Rolando Villazón, as well as John Williams, Anne-Sophie Mutter and the Vienna Philharmonic will be available to stream from next month. Another strand will also see performances from last year's Bayreuth Festival made available to view for a fee. Other DG Stage offerings include the premiere worldwide presentation of 'John Williams in Vienna', with the Hollywood composer conducting the Vienna Philharmonic and Anne-Sophie Mutter in a concert of his works given earlier this year at Vienna’s Musikverein.

'Ever since its foundation over 120 years ago, Deutsche Grammophon has led the way in connecting classical artists and audiences through the latest high-quality technology,' commented DG's President, Dr Clemens Trautmann. 'That role is needed now more than ever. Our aim in setting up DG Stage is to give our community of artists the widest possible reach and a tool that allows their live performances to be remunerated by their fanbase and other classical music lovers. And we want to give a worldwide audience access to exciting audiovisual concert experiences at any time and enable people to revisit favourite and legendary productions from our archive.'

DG Premium will also provide access to 120 recordings from the label's long history and will also give music-lovers another opportunity to watch some of the company's pioneering 'Moment Musical' concerts given by Berlin-based artists during lockdown, a selection from the label's Yellow Lounge events, concerts by the Berlin Philharmonic, documentaries and the film of Deutsche Grammophon’s 120th-Anniversary Concert at Beijing’s Forbidden City.

For more information, visit DG Premium's website.

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